KISS’ Gene Simmons Seeks to Trademark Familiar Rock Hand Gesture


You’ve likely seen it over the years — someone at shows raising their hand to the sky, two middle fingers down, pinky, pointer finger and thumb extended, mirroring what many refer to as the “devil horns.” But it’s quite possible that KISS‘ Gene Simmons could end up with a trademark on the gesture. According to the Hollywood Reporter, Simmons has filed a trademark application with the U.S. Patent and Trademark Office, awaiting to see the ruling.

Simmons says that the hand gesture was first used in commerce with the band on Nov. 14, 1974 in coordination with the KISS “Hotter Than Hell” tour. The rocker is making the claim on the hand gesture for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist.” A diagram of the hand gesture was included with the application and can be seen here. It’s important to note that Simmons’ illustration depicts the thumb extended out, which is different from the horns with the thumb over the ring and middle fingers as popularized by Ronnie James Dio.

Read More: KISS’ Gene Simmons Seeks to Trademark Rock Hand Gesture